Active Citizens

Supporting the British Council’s Active Citizen
programme in Pakistan


Active Citizens is a non-profit programme promoting community cohesion and improvement through civic engagement or volunteering in around 30 countries. The programme is incorporated into university and college settings in Pakistan through a lively course run by faculty leaders, followed by a social action project designed and delivered by participating students.


We developed a bespoke platform for university students in Pakistan to document their Active Citizens progress, with multi-tiered access for university administrators, faculty leaders and students. There is a dynamic student avatar system that evolves throughout the process based on data gathered at different points in the programme.

Students are also required to run a social action project, for which we have developed tools to help with financial planning, scheduling and document upload functionality.

Each student then receives customised certificates and documentation.

What we used

  • Mura CMS

Our Role

  • Web Design & Development
  • Bespoke Development
  • Aftercare & Support
  • Hosting

“Working closely with our UK team and colleagues in Pakistan, Inside & Out helped to advise and build a bespoke digital platform for use in universities across Pakistan. The Active Citizens website is intelligently built, with a multi-tier system to allow different users to access tailored content and add dynamic content. This platform has benefited from their specialist knowledge and capabilities as well as their deep understanding of our programme aims and needs.”

Naomi Kennedy, Education Manager



students in Pakistan


Universities accessing platform