Privacy Policy

Inside & Out Digital Ltd (“we”, “us”, “our”) is committed to protecting your personal information and being transparent about how we use it. This policy explains what data we collect when you use our website at www.insideandout.co.uk, why we collect it, and your rights in relation to it.

We are registered in Scotland (Company No. SC334849) and act as the data controller for any personal data collected through this website. We are registered with the ICO.

1. What Information We Collect

We may collect the following personal information:

• Contact enquiries – your name, email address, phone number, and the details you provide when submitting an enquiry through our website contact form.
• Email correspondence – any information you share when contacting us directly by email.
• Website usage data – information about how you use our website, including pages visited and time spent on pages. This is collected via analytics tools (see Section 4).

We do not collect sensitive personal data (such as health information or financial details) through this website.

2. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and communicate with you about potential or ongoing projects.
• Understand how our website is being used and improve it over time.
• Meet our legal and contractual obligations.

We will not use your information for unsolicited marketing without your explicit consent.

3. Our Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

• Legitimate interests – responding to enquiries and managing potential client relationships.
• Contract – where processing is necessary to take steps prior to entering into a contract with you.
• Legal obligation – where we are required to process data to comply with the law.
• Consent – where you have explicitly agreed to a particular use of your data (for example, subscribing to communications from us).

4. Analytics

We use analytics tools to help us understand how visitors use our website. This may include services such as Google Analytics. These tools may set cookies on your device and collect information such as your IP address, browser type, pages visited, and time on site. This data is aggregated and is not used to identify you personally.

You can find full details about our use of cookies in our Cookie Policy.

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share it with trusted third parties only where necessary, such as:

• IT service providers who support the operation of our website and communications (e.g. hosting providers, email platforms).
• Professional advisers such as accountants or solicitors, where legally required.
• Regulatory or law enforcement bodies where we are required to do so by law.

Any third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

6. Data Retention

We retain personal data only for as long as is necessary for the purpose it was collected. Enquiry data is typically retained for up to two years unless a project relationship develops, in which case it may be kept for the duration of that relationship and for a reasonable period afterwards. We regularly review and delete data we no longer need.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data in certain circumstances.
• Object to or restrict our processing of your data.
• Request a portable copy of your data.
• Withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

8. Data Security

We take reasonable steps to protect your personal information from unauthorised access, loss, or misuse. Our website uses HTTPS encryption and we keep our software and systems up to date. However, no data transmission over the internet is completely secure, so we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies before submitting any personal information to them.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. We encourage you to check back periodically if you wish to stay informed.

11. Contact Us & Complaints

If you have any questions about this policy or how we handle your data, please get in touch:

You also have the right to lodge a complaint with the UK’s data protection authority, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling 0303 123 1113.