Buzzworks Holdings
Buzzworks Holdings is one of Scotland’s most acclaimed hospitality groups — operating 25+ venues across Central Scotland, from neighbourhood pubs to award-winning restaurants. Over a long-term partnership, we’ve built and maintained their entire digital estate: 25+ websites, a custom loyalty and CRM system, gift card infrastructure, table booking integration, and two mobile apps — all connected and running at scale.
Sector
Hospitality
Website
Collaboration
The Challenge
Connecting a growing hospitality group — end to end
As Buzzworks expanded across Central Scotland, the complexity of their digital operation grew with it. Multiple venue websites needed to be built, maintained, and kept consistent. Their loyalty programme — running since 2009 — was ready for a complete reinvention: digital-first, app-based, with tier automation, paid subscription options, and cashback that actually meant something to guests.
At the same time, the systems underpinning the guest experience — EPOS, table bookings, gift cards, CRM, and push notifications — needed to talk to each other. Every manual process was a cost. Every disconnected system was a missed opportunity. And every friction point in the guest journey was a reason not to come back.
What needed to be solved
What we built
A fully connected digital ecosystem —
custom built from the ground up
Custom API development, CRM integration, loyalty automation, gift card infrastructure, and two mobile apps
— all built to work together and scale with the group.
Loyalty Programme
Benefit Card — reimagined
A complete rebuild of Buzzworks’ loyalty programme — digital-first, app-based, with three tiers, cashback automation, birthday and seasonal rewards, and a paid subscription option.
Custom API & CRM
Custom API & CRM integration
A bespoke API connecting Zonal EPOS, Airship CRM, Stripe payments, and SevenRooms bookings — automating tier progression, cashback calculation, and guest communication at scale.
Table Booking
Booking integration
SevenRooms table booking integrated across all venue websites and the app — with priority booking unlocked for higher loyalty tiers, creating a direct incentive for guests to engage more deeply.
Services used on this project
WordPress Development
App Development
API & Integrations
Hospitality Technology
Hosting & Support
The Results
Thousands of transactions.
Every day. Automated.
Performance data comparing the year before and after launch shows
extraordinary growth — with users more than tripling and organic
search more than doubling.
25+
Venue websites built and maintained
2
Mobile apps on iOS & Android
5
Third-party systems integrated
