Dalkeith Country Park

Dalkeith Country Park is one of Scotland’s most visited outdoor destinations — 1,000 acres of history, adventure, trails, wellness, and food just minutes from Edinburgh. We built their digital presence in partnership with our sister company Touch, creating a platform that helps visitors discover everything the park has to offer and plan their visit with confidence.

The Challenge

Making the most visited park near Edinburgh easier to explore

Dalkeith Country Park draws visitors from across Edinburgh and beyond — but with so much on offer across such a large estate, the existing digital presence wasn’t doing justice to the breadth of the experience. Attractions were hard to find, events weren’t surfaced clearly, and visitors arriving without a plan often didn’t know where to start.

The park needed a platform that could present everything it offers in a way that felt intuitive and inspiring — and crucially, help people plan their visit before they arrived. That meant rethinking how attractions, events, trails, and facilities were structured, discovered, and presented across the site.

What the site needed to solve

What we built

Built for the visitor who hasn't arrived yet

Custom WordPress development focused on surfacing the park’s events and attractions clearly —
with an interactive map that gives visitors the spatial context they need to plan a great day out.

WordPress Development

Custom WordPress Build

A fully custom WordPress platform designed around the visitor journey — from first discovery through to planning a visit. Built to handle a large, constantly-evolving content programme with ease.

Custom Functionality

Interactive park map

A bespoke interactive map of the entire 1,000-acre estate — letting visitors explore attractions, trails, facilities, and amenities spatially before they arrive, and navigate the park with confidence when they do.

Events & Attractions

What's on — and where to find it

A structured approach to presenting the park’s events programme and attractions — making it easy for visitors to see what’s on, filter by interest, and plan their visit around what matters to them.

Services used on this project

WordPress Development

API & Integrations

Hosting & Support

The Results

More visitors finding
the park online —
and exploring it

Performance data comparing the year before and after launch shows
extraordinary growth — with users more than tripling and organic
search more than doubling.

+226%

More users following launch

+136%

Growth in organic search sessions

+100%

More page views year on year

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