Dance Base runs an enormous and varied programme — dozens of class styles, multiple skill levels, and a constant flow of new sessions. Their existing website made it difficult for people to find what they were looking for, and the booking process wasn’t integrated — meaning staff were managing bookings manually and users were dropping off before completing a reservation.

They needed a platform that captured the energy of their brand, made class discovery genuinely intuitive, and connected seamlessly with their booking system — without placing more burden on a small internal team.